BANKIERI:
We have been witnessing the opening of new bank outlets with a relatively short period of time, at a time when the overall banking network is making a very sharp correction, in terms of expansion. What’s the rationale behind this move?
Veneto Banka is a relatively new bank in the Albanian banking system, as it is just purchased in 2009 by Veneto Group Bank, based in Treviso, Italy. One of the main goals for this dynamic group in Italy is to expand to new territories with established banks. Perhaps, it might be a bit little courageous, given the actual moment, when the effects of the crisis are still obvious anywhere you go, and in a time when, in my opinion, other banks are in a reflection mood. The emphasis of our strategy is put on the use of commercial capacity, mainly in selecting the clientele. Specifically, we aim at a development potential, intertwined with market operation expansion, mainly through opening new branches in “untapped” territories. This is so, thanks to a careful selection of the place-to-operate, by coupling together values of dedicated customer service and devoted highly professional staff.
BANKIERI:
As part of one the largest banking groups in Italy, could you briefly explain the bank business strategy to expand operations in Albania?
The DNA of all banks of Veneto Bank Group, wherever the group have operated traditionally for years, is the direct relationship, by offering quality banking services to its clients.
Gruppo Veneto Banca has been present for years in Eastern European countries, by possessing controlling interests at banks in: Romania (Banca Italo - Romenia), Moldova (Eximbank) and Croatia (Veneto Banka). The bank serves its customers outside Italian territory, through a large number of subsidiaries, as Gruppo Veneto Banca is the third Italian banking group with more subsidiaries abroad. Numerous Italian small and medium size enterprises operate for a long time in Eastern Europe, whereas many of them are quite active, with strategic investments. These businesses have chosen Gruppo Veneto Banca as their partner for developing operations in these territories; not to mention Albania, which is currently Italy’s main trading partner with approximately 45% of total international trade. In this way, Gruppo Veneto Banca identified Albania as a potential market for Italian - Albanian business development, which frankly speaking, has been witnessing certain stability, year after year, in terms of international trade. I think that this market possesses vast development and growth potential in the future, as regards certain strategic sectors, which will experience positive changes in Albania, compared to other countries in the region, typically, investments in the tourism sector, natural resources, energy, infrastructure, etc.
BANKIERI:
What, in the eyes of the Albanian consumer, distinguishes your bank from the others; why they choose Veneto Banka?
As all banks, part of Gruppo Veneto Banca, Veneto Banka, has shaped the profile of direct relationship with the client, dedicated to him with all its management options. Veneto Banka services are, at any time, quality and real time services. So far, its dynamism, combined with staff professionalism has come to fruition. Today we are facing a crystal clear reality where Veneto Bank, thanks to its dedication and 360o customer service, has made significant qualitative development steps by ensuring a well-positioning within the dynamic Albanian banking market. The DNA of all banks of Gruppo Veneto Banca, wherever the group has operated traditionally for years, is the direct relationship, by offering quality banking services to its clients.
BANKIERI:
How do you see the positioning of Veneto Banka within the Albanian banking sector and financial system?
It is important to highlight the fact that Veneto Banka is not to be compared with other large banks, which have been operating for years within Albanian banking system, as well as with their considerable network, operating almost in every town and city in Albania. However, given the different experiences found in the eight cities where we our subsidiaries operate in Albania, I think everything looks so positive. Certainly, there is a noticeable increase in our banking activity, as reflected in AAB reports, too. In the capacity of CEO of Veneto Banka, I would like to confirm that our strategy will be that of maintaining the same current performance.
P.S. "Bankieri" - Albanian Association of Banks (AAB)
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